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Experiential Marketing

"Locally Grown. Locally Live."
featuring Chris Young, Kane Brown & seven geo-targeted emerging music artists

  • Multi-tiered brand marketing campaign

  • National & local emerging artist rights

  • Creative production planning & oversight

  • Livestream Q&A sessions

  • In-market VIP concert experiences

  • Earned media (i.e., interviews, press release)

  • Promotional marketing for lead generation

"Uscellular Connects"
featuring AJR and Lauren Alaina

  • Brand marketing campaigns
    Note: Produced two campaigns during '20 COVID shutdown

  • Digital / social campaign with livestream concerts

  • Lead generation

  • Creative production oversight in NYC & Nashville

  • Online fan engagement & VIP experiences

  • Earned media (i.e., nat'l media interviews, press releases)

"Uscellular Celebrates"
featuring KESHA & Macklemore live concerts

  • Geo-targeted brand marketing strategy

  • Free community concerts to celebrate corporate milestones (i.e., 30 yrs in Cedar Rapids)
    Note: 92% redemption in Cedar Rapids & Medford ; 83% redemption in Knoxville

  • Venue selection & booking (6-8K capacity)

  • Artist list evaluation & booking

  • Local media announcements & event coverage

  • Influencer marketing integration

  • Integrated event promotion (e.g., corporate media, artist social, venue media)

  • Multi-tiered ticket distribution primarily focused on driving retail store traffic

  • Promotional marketing for lead generation

  • VIP artist experiences

  • B2B hospitality

  • ASL interpreting services (sign language)

Venue Naming Rights

  • Venue sponsorship strategy

  • Local government relations

  • Local media relations

  • Consumer promotions and engagement

  • VIP hospitality & experiences

  • B2C interactives & promotions (lead generation)

  • Social & digital marketing

  • Experiential marketing

  • Contract negotiations & renewals

  • Valuation analysis

  • Ticket management and tracking

Sprint Sound Sessions
featuring Pharrell Williams

  • Strategic planning
    Note: Sprint HTC One product launch in NYC during Sprint investor meetings

  • Artist brand messaging

  • Influencer marketing strategy

  • Product demonstration

  • VIP hospitality & artist experiences

  • Media relations

  • Digital & social marketing campaign

  • Multi-agency coordination & communications

Broadway League
League & event sponsorships

Film Festivals
Event sponsorship

Community Concerts
Artist booking & promotion

Music Festivals
Naming rights & sponsorship