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Professional Background

Creative and strategic-minded marketing professional with significant experience (agency & brand) in articulating a brand vision and messaging through actionable integrated campaigns and engagement solutions. Skilled at driving consumer engagement across a variety of channels including sponsorship, experiential, broadcast, PR, social, digital, influencer media, and retail. Experienced in delivering thought leadership, collaborating with cross-functional teams, and managing multimillion-dollar budgets.

USA Ski Jumping | Park City, UT (CURRENT ROLE)
Director, Partnership Marketing

  • Oversee partner relations, contract fulfillment, event activation, in-market promotions, licensing, and VIP hospitality.

  • Lead planning and initiatives to drive new business and renewals with sponorsors, suppliers, and licensees.

  • Co-led new business negotiations for U.S. Ski & Snowboard team that secured a $20M sponsorship across 8 years.

  • Created sponsor asset tracking system in lieu a CRM platform (saving thousands in licensing fee)

Catch Radius | Park City, UT (CURRENT ROLE)
Managing Director / Owner

  • Serve as marketing agent representation for three Olympic athletes (Kevin Bickner, Zach Miller, Estella Hasrick)

  • Provide new business agency representation for U.S. Bobsled-Skeleton team

UScellular | Chicago, IL
Brand Manager, Sponsorships & Events

  • Oversaw the Brand Marketing team’s strategic planning, governance, and activation of corporate sponsorships involving sports, entertainment, experiential, and venue naming rights

  • Led cross-functional collaborations to develop creative concepts and campaigns aligned with organizational objectives. Served as an IMC lead on several campaigns that involved writing creative briefs, managing creative production, and preparing post-campaign reporting

  • Extensive experience in contract valuations and negotiations addressing key benefits such as exclusivity, promotional rights, advertising, licensing, product integration, and direct revenue.

  • Established music sponsorship strategy that includes integrated marketing (TV, earned media, direct marketing, digital, social), consumer experiences, livestreams, live concerts, among other activities

  • Served as the Lead Generation team leader. Redesigned and deployed of a fully integrated platform (’18) that saved $94K in annual licensing, +73% engagements, and +49% gross adds.

  • Recognitions include Dynamic Star Award (2x). Dynamic Deed Award (5x), and CI Award (1x winner).

Octagon | Charlotte, NC
Group Director

  • Led account teams responsible for Sprint corporate sponsorship portfolio (e.g., NASCAR Cup Series, NBA, USSA).

  • Served as strategic consultant to agency accounts (e.g., Bank of America, Allstate Insurance, Castlemaine Perkins).

  • Responsible for strategic planning, brand marketing activations, national mobile tour, live event productions, VIP experiences, product integration, and industry agreements/licensing.

  • Managed multimillion activation budget and contractual agreements (tracks, athletes, licensing). For example, NASCAR Sprint Cup Series action budget was $23M.

  • Served on client’s strategic planning committee that managed contract renewals, category exclusivity, program KPIs, brand integration, content creation, among other topics.

  • Oversaw the mobile marketing tour (14K sq. ft.) that engaged 500K+ guests at 42 events annually.

  • Lead digital/social strategy that lead to more than 1MM social followings for spokesperson program and a 34% increase in lead generation.

  • Served as agency lead for brand conversion of league naming rights to NASCAR Sprint Cup Series.

Signature Brands | Charlotte, NC
Marketing Director

  • Oversaw the marketing and media planning for the following seasonal and home décor brands: Rauch Industries, Pumpkin Masters & Christopher Radko.

  • Developed and implemented comprehensive B2B marketing plans for sales marketing, product introductions, packaging across various distribution channels.

  • Established a B2C marketing platform for the Pumpkin Masters brand that generated national editorial coverage, live TV product placements and demonstrations on shows such as Live with Regis and Kelly, CBS Early Show, Fox & Friends, Good Morning America, Food Network, HGTV, and The Tony Danza Show.

MAI Sports & Entertainment | Kansas City, MO
Director, Client Services

  • Led account management team that oversaw corporate sponsorship consulting and activations for Sprint, TEVA Neuroscience (global), Budweiser (regional), and Dodge (regional).

  • Oversaw sponsorship activations involving Petty Enterprises (NASCAR), KS Speedway, U.S. Ski & Snowboard. PGA of America, and the Broadway League.

  • Served on senior management team responsible for strategic growth and account team development.

  • Co-directed the planning and activation of a 19-day fan festival at the 2002 Salt Lake Olympics. Generated extensive media coverage including live broadcasts from The Today Show and CNN International.

  • Produced Kansas City’s first NASCAR fan festival in 2001 called the Kansas City Pit Stop at Union Station. This event involved CBS affiliate coverage, media tours, and municipal government relations.

WORK EXPERIENCE
MARKETING EXPERTISE

  • University of Kansas | B.S. Journalism

  • University of Missouri - KC | B.S. Accounting

  • Rockhurst University | MBA

INDUSTRY EXPERIENCE

  • Marketing Campaigns: Disney Channel, H&R Block, Pillsbury, Sprint, Gloria Jean's Coffee, Teva, UScellular, Sunbelt Rentals

  • Sports: NASCAR, NFL, MLB, NBA, USSA, USOC, NHRA, PBR, PGA

  • Entertainment: Music artists, live concerts, Broadway League, film festivals, music festivals

  • Experiential: National touring exhibits, sales conferences, grass-roots marketing events, VIP experiences, retail promotions

  • Naming Rights: Arenas, music venues, community parks

  • Athlete/Artists: Kane Brown, Chris Young, Dustin Lynch, Dale Earnhardt Jr., Danica Patrick, Devante Adams, AJ Dillion, Randall Cobb, Jordan Love, Justin Allgaier, Elliott Sadler, among others.

  • Community: City park donations, school donations, teacher recognition, live virtual / venue concerts, ticket giveaways

  • Strategic marketing plans

  • Integrated marketing campaign leadership

  • Global sponsorship strategy & activation

  • Earned media (national & local)

  • Experiential mobile marketing tours

  • Live event planning & production

  • Social & digital content creation

  • Influencer strategy & marketing

  • Lead generation (corporate & retail)

  • Asset valuation & contract negotiations

  • Team leadership & agency management

  • Asset valuation & contract negotiations

EDUCATION
OTHER HIGHLIGHTS

  • ANA REGGIE Awards Judge (2018-2021)

  • ANA guest speaker (2020 & 2021)

  • UScellular Dynamic Star Awards (2018 & 2020)

  • UScellular media trained speaker

  • Duke University panelist (2012 & 2013)

  • USC Sports & Entertainment speaker (2014)