Professional Background

Strategic marketing leader with extensive experience developing large-scale brand activation platforms, experiential marketing programs, and consumer engagement initiatives. Proven success leading cross-functional teams, managing live events and strategic partnerships, and translating brand objectives into memorable consumer experiences that strengthen brand affinity and deliver measurable business results.

USA Ski Jumping | Current
Director, Partnership Marketing

  • Lead integrated partnership marketing initiatives, developing brand messaging, content opportunities, and marketing programs that support organizational visibility and strategic objectives.

  • Collaborate with athletes, sponsors, governing bodies, and organizational leadership to develop compelling stories and coordinated marketing initiatives across digital, social, media, and experiential channels.

  • Develop and execute VIP hospitality experiences at domestic and international ski jumping events, coordinating guest engagement, event logistics, and partner activities.

  • Manage sponsor relationships, partnership proposals, contractual agreements, and cross-functional program execution.

  • Cultivate and close strategic brand partnerships through sales planning, proposal development, and executive presentations.

  • Guide partnership communications and creative development, aligning sponsor objectives, organizational priorities, and audience engagement opportunities.

  • Advise the Board of Directors on revenue growth strategy and marketing initiatives.

  • Co-led new business negotiations for U.S. Ski & Snowboard team that secured a $20M sponsorship across 8 years.

Catch Radius | Current
Principal Consultant & Athlete Representative

  • Consult with brands, sports properties, and athletes to develop strategic partnerships that drive revenue, strengthen brand engagement, and connect with target audiences.

  • Clients include USA Ski Jumping, USA Bobsled & Skeleton, Copper Peak, and Duke's Mayonnaise.

  • Serve as marketing agent representation for three Olympic athletes (Kevin Bickner, Zach Miller, Estella Hasrick)

Professional Bull Riders | 2022-2023
Senior Director, Partnership Marketing

  • Led a seven-person partnership marketing team responsible for national sponsorship programs, event activations, digital content, hospitality, and consumer engagement initiatives.

  • Oversaw activation programs for more than 35 national and regional partners, coordinating event operations, contractual deliverables, stakeholder communications, and performance measurement

  • Developed a cross-platform sponsorship asset tracking system covering TV, streaming, in-venue, social, and digital inventory, improving asset valuation and reducing CRM-related costs.

  • Oversaw PBR’s mobile marketing tour and in-venue partner activations while collaborating across PBR and Endeavor businesses to deliver partner value.

UScellular | 2016-2022
Senior Brand Manager, Sponsorships & Events

  • Developed and executed national experiential marketing programs, live entertainment events, and integrated campaigns designed to strengthen consumer engagement, brand affinity, and retail traffic.

  • Led planning and execution of corporate and regional marketing events, including the UScellular Technology Summit, business conferences, and customer events, overseeing production logistics, vendors, and on-site operations.

  • Created and launched UScellular's first national music marketing platform, integrating artist partnerships, live concerts, digital content, social media, earned media, and retail activations (e.g., Chris Young, Kane Brown, Lauren Alaina, Macklemore, Dustin Lynch, and AJR).

  • Directed a national sponsorship portfolio spanning professional sports, entertainment, venue naming rights, and live events, including partnerships with Green Bay Packers, Milwaukee Brewers, JR Motorsports, music artists, and festivals.

  • Developed brand messaging, marketing copy, creative briefs, and content calendars to guide integrated campaigns across digital, social, experiential, and promotional channels, ensuring consistent brand positioning and communications.

  • Led cross-functional planning and execution of marketing initiatives, aligning brand strategy, business objectives, creative development, budgets, and performance measurement.

  • Managed agency, vendor, venue, and partner relationships, including contract negotiations, event production, sponsorship investments, and program execution.

  • Negotiated complex partnership agreements securing category exclusivity, promotional rights, advertising inventory, licensing, and product integration.

  • Redesigned and launched a national lead-generation sponsorship portfolio platform, delivering $94K in annual licensing savings, 73% growth in engagement, and 49% growth in gross subscriber adds.

  • Recognized with two Dynamic Star Awards, five Dynamic Deed Awards, and one CI Award for performance and innovation.

Octagon | 2006-2015
Group Director

  • Led three account teams responsible for national integrated marketing programs, experiential events, sponsorship activation, and strategic initiatives for Sprint across NASCAR, NBA, U.S. Ski & Snowboard, and other sports properties.

  • Directed large-scale experiential marketing programs, including a 14,000-square-foot mobile marketing platform reaching more than 500,000 consumers annually across 42 event weekends.

  • Managed multimillion-dollar program budgets, forecasting, partnership agreements, vendors, property relationships, licensing, and cross-functional agency resources.

  • Collaborated with senior client leadership to establish marketing priorities, evaluate investments, measure program performance, and identify opportunities for growth.

  • Launched a national spokesperson program, building a new internal account team and driving 1M+ social followers, a unified brand messaging platform, and 34%+ growth in qualified leads.

  • Led major rights and brand transitions, including the rebranding of NASCAR Cup Series naming rights and league-wide implementation planning.

  • Served as strategic consultant to agency accounts (e.g., Bank of America, Allstate Insurance, Castlemaine Perkins).

WORK EXPERIENCE
MARKETING EXPERTISE

  • University of Kansas | B.S. Journalism

  • University of Missouri - KC | B.S. Accounting

  • Rockhurst University | MBA

INDUSTRY EXPERIENCE

  • Brands: Disney Channel, American Century, Sprint, Gloria Jean's Coffee, Teva, UScellular, Sunbelt Rentals

  • Sports: NASCAR, NFL, MLB, NBA, USSA, USOC, NHRA, PBR, PGA

  • Entertainment: Music artists, live concerts, Broadway League, film festivals, festivals

  • Experiential: National marketing tours,VIP hospitality experiences, product launch events, promotions

  • Naming Rights: Arenas, music venues, community parks

  • Athlete/Artists: AJR, Kane Brown, Chris Young, Dale Earnhardt Jr., Danica Patrick, Devante Adams, AJ Dillion, Randall Cobb, Jordan Love, Justin Allgaier, among others.

  • Community: STEM programs, field marketing, grass-roots marketing, recognition campaigns, live events, outreach

  • Strategic marketing plans

  • Integrated marketing campaigns

  • Global sponsorship strategy & activation

  • Earned media (national & local)

  • Experiential marketing

  • Event planning & production

  • Social & digital content creation

  • Influencer strategy & marketing

  • Demand & lead generation

  • Asset valuation & contract negotiations

  • Team leadership & mentoring

  • Agency & vendor management

EDUCATION
OTHER HIGHLIGHTS

  • ANA REGGIE Awards Judge (2018-2021)

  • ANA guest speaker (2020 & 2021)

  • UScellular Dynamic Star Awards (2018 & 2020)

  • UScellular media trained speaker

  • Duke University panelist (2012 & 2013)

  • USC Sports & Entertainment speaker (2014)